Working groups are comprised of Alliance members and shape Alliance programs, policies, and resources. The groups provide core expertise and guidance to the Alliance and its members through commissioned research, white papers, policy recommendations, and best practices.
Purpose:
To promote best practices and expand revenue generation opportunities for developers and development businesses to expand the size and strength of the application economy.
Chair
Appbakr
Trevor Cornwell
Founder and CEO
Founder and CEO of appbackr and veteran entrepreneur, Trevor has founded multiple innovative companies, which have brought efficiency to existing markets. Among those; Skyjet, was the first online reservation system for business jets and sold to Bombardier in 2000.
Founder and CEO
Founder and CEO of appbackr and veteran entrepreneur, Trevor has founded multiple innovative companies, which have brought efficiency to existing markets. Among those; Skyjet, was the first online reservation system for business jets and sold to Bombardier in 2000.
Members:
Interested in joining this working group? Contact us.
News:
Purpose:
The app ecosystem is built on a relatively new set of technologies.
What comes next and what can be done to continue to support innovation?
Chair
Mobile Smith
Rob Brinson
Board Member and Chair of the Innovation Committee
For over 25 years, Rob has excelled as a leader, serial entrepreneur and executive in businesses centered on the development and commercialization of innovative and advanced technologies. His experience ranges from start-up companies to well-established enterprises in the areas of healthcare, science, defense and consumer solutions.
Board Member and Chair of the Innovation Committee
For over 25 years, Rob has excelled as a leader, serial entrepreneur and executive in businesses centered on the development and commercialization of innovative and advanced technologies. His experience ranges from start-up companies to well-established enterprises in the areas of healthcare, science, defense and consumer solutions.
Vice Chair
Flurry
Jarah Euston
Director of Analytics
Jarah is responsible for supporting Flurry Analytics customers, ensuring they fully leverage Analytics to help drive business and product decisions. Prior to Flurry, Jarah was a strategy consultant at the Boston Consulting Group where she focused on the Technology, Media and Telecom practice. Before BCG, Jarah founded and sold Famous Media, a network of hyper local content websites. She began her career as a debt trading analyst with Bank of America Securities.
Director of Analytics
Jarah is responsible for supporting Flurry Analytics customers, ensuring they fully leverage Analytics to help drive business and product decisions. Prior to Flurry, Jarah was a strategy consultant at the Boston Consulting Group where she focused on the Technology, Media and Telecom practice. Before BCG, Jarah founded and sold Famous Media, a network of hyper local content websites. She began her career as a debt trading analyst with Bank of America Securities.
Members:
Interested in joining this working group? Contact us.
News:
Purpose:
Increase general awareness and understanding around the medical, health, wellness, and therapy application marketplace to support its economic growth and utility.
Chair
Happtique
Ben Chodor
CEO
Ben Chodor is the CEO of Happtique, a mobile health application store and app management solution that helps healthcare providers, physicians, and patients easily integrate mHealth into treatment. He hosts mHealth Zone, a weekly radio show that offers the latest on mHealth apps and technology, and is a mentor for Blueprint Health, a startup accelerator based in NYC. Ben is a pioneer in online communications, having spent his 25-year career merging the healthcare, pharmaceutical, and technology fields. Prior to Happtique, he served as Senior Vice President of Global Streaming & Virtual Events at InterCall. He also founded Stream57 in 2004 and sold the company to InterCall in January 2010.
CEO
Ben Chodor is the CEO of Happtique, a mobile health application store and app management solution that helps healthcare providers, physicians, and patients easily integrate mHealth into treatment. He hosts mHealth Zone, a weekly radio show that offers the latest on mHealth apps and technology, and is a mentor for Blueprint Health, a startup accelerator based in NYC. Ben is a pioneer in online communications, having spent his 25-year career merging the healthcare, pharmaceutical, and technology fields. Prior to Happtique, he served as Senior Vice President of Global Streaming & Virtual Events at InterCall. He also founded Stream57 in 2004 and sold the company to InterCall in January 2010.
Vice Chair
Kessler Foundation
Dr. Denise Krch
Research Scientist
Denise Krch, Ph.D. is a Research Scientist in the Traumatic Brain Injury Laboratory at Kessler Foundation Research Center and an Instructor in the Department of Physical Medicine and Rehabilitation at the University of Medicine and Dentistry of New Jersey - New Jersey Medical School. Dr. Krch’s current research interests include the efficacy of cognitive rehabilitation in persons with Multiple Sclerosis and Traumatic Brain Injury, with a special interest in the development of culturally competent intervention methods to maximize the efficacy of cognitive rehabilitation intervention with Hispanics. In a separate line of research, Dr. Krch is investigating the role of cognitive reserve in Traumatic Brain Injury.
Research Scientist
Denise Krch, Ph.D. is a Research Scientist in the Traumatic Brain Injury Laboratory at Kessler Foundation Research Center and an Instructor in the Department of Physical Medicine and Rehabilitation at the University of Medicine and Dentistry of New Jersey - New Jersey Medical School. Dr. Krch’s current research interests include the efficacy of cognitive rehabilitation in persons with Multiple Sclerosis and Traumatic Brain Injury, with a special interest in the development of culturally competent intervention methods to maximize the efficacy of cognitive rehabilitation intervention with Hispanics. In a separate line of research, Dr. Krch is investigating the role of cognitive reserve in Traumatic Brain Injury.
Members:
Interested in joining this working group? Contact us.
News:
Alliance Launches Health and Medical Apps Working Group (12/6/12)
Device Tax Concerns Expand to Smartphones The Burrill Report (3/8/13)
Alliance President Appointed to FDA Health IT Workgroup (4/22/13)
Purpose:
Kids and Education: Create more and better opportunities for the development of applications for children, parents, and teachers.
Chair
Edmodo
Emma Nothmann
Senior Director of National Alliances
Emma Nothmann is the Senior Director of National Alliances for Edmodo, the leading social learning platform for the K-12 classroom. In this role she has led the strategy and development of Edmodo's store as a distribution channel for digital educational content direct to the classroom. Prior to joining Edmodo, Emma built and led the North American Education Practice for Booz & Company, a global management consulting firm. She led the firm's cohort training and diversity initiatives and was selected to participate in the inaugural class of the Pipeline Fund Fellowship, a program to train women to become angel investors.
Senior Director of National Alliances
Emma Nothmann is the Senior Director of National Alliances for Edmodo, the leading social learning platform for the K-12 classroom. In this role she has led the strategy and development of Edmodo's store as a distribution channel for digital educational content direct to the classroom. Prior to joining Edmodo, Emma built and led the North American Education Practice for Booz & Company, a global management consulting firm. She led the firm's cohort training and diversity initiatives and was selected to participate in the inaugural class of the Pipeline Fund Fellowship, a program to train women to become angel investors.
Members:
Interested in joining this working group? Contact us.
News:
Purpose:
To identify and address issues and opportunities associated with payments made through mobile devices or utilizing in-app payment systems.
Chair
X.commerce
Praveen Alavilli
Mobile Developer Evangelist at PayPalX Developer Network
Praveen is the architect for the Developer Products at PayPal helping in building the next generation APIs, tools and resources for external developers. Before that, he was the lead evangelist for eBay Inc. running the developer evangelism and tools organization at X.commerce to help developers learn, build and use the PayPal, eBay and X.commerce platforms, a systems architect for identity and authentication at Amazon, and earlier he did the same at AOL. Praveen has long been a proponent of open standards, and has been a big supporter of grassroots efforts such as OpenID and Oauth.
Mobile Developer Evangelist at PayPalX Developer Network
Praveen is the architect for the Developer Products at PayPal helping in building the next generation APIs, tools and resources for external developers. Before that, he was the lead evangelist for eBay Inc. running the developer evangelism and tools organization at X.commerce to help developers learn, build and use the PayPal, eBay and X.commerce platforms, a systems architect for identity and authentication at Amazon, and earlier he did the same at AOL. Praveen has long been a proponent of open standards, and has been a big supporter of grassroots efforts such as OpenID and Oauth.
Vice Chair
Intuit
Melissa Netram
Senior Public Policy Manager and Counsel
Melissa serves as the Senior Public Policy Manager and Counsel at Intuit, whose Partner Platform enables developers to create new innovative applications for small businesses and consumers by providing access to powerful data and platform APIs for mobile payments and payroll systems. She has over 10 years experience working on legislative and regulatory policy within the financial services industry. This includes work within a number of Executive Branch agencies, corporations, and trade associations.
Senior Public Policy Manager and Counsel
Melissa serves as the Senior Public Policy Manager and Counsel at Intuit, whose Partner Platform enables developers to create new innovative applications for small businesses and consumers by providing access to powerful data and platform APIs for mobile payments and payroll systems. She has over 10 years experience working on legislative and regulatory policy within the financial services industry. This includes work within a number of Executive Branch agencies, corporations, and trade associations.
Members:
Interested in joining this working group? Contact us.
News:





































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