Alliance Resource: Advice on Effective Advertising from Nina Sodhi of Blu Trumpet

Watch and see why Nina Sodhi thinks we're in "Inning 3"

Nina Sodhi is the CEO and founder of Blu Trumpet, an Alliance Member Company that offers a fresh approach to mobile advertising. In this video, she answers the questions:

  • Can apps or start-ups survive off of advertising alone? 
  • What are some of the challenges with traditional mobile advertising?
  • How do developers effectively track and manage their in-app advertising campaigns?
  • What are some of the technical challenges, or "gotchas," involved with ad supported monetization?
  • What new trends are you seeing in monetization by start-ups?
  • How can a new app or start-up stand out from the crowd?

 

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